BarCharts 9781423215042 Marketing Principles Quickstudy Easel

At BarCharts, we understand that proper marketing is one of the cornerstones of a thriving business thats why we've developed a guide that can help any company reach out to its desired customer base. This 3-panel, up-to-date guide explores every facet of the marketing process; word definitions, marketing examples and full-color illustrations fill each jam-packed page. Our goal is to make your profits soar!

• Foundations - Basic Concepts
• Marketing Strategy & Plans
• Marketing Information Systems
• Understanding Consumer Behavior
• Understanding Organizational Buying
• Market Segmentation, Targeting & Positioning
• Product & Brand Strategy
• Services Marketing
• Distribution & Logistics
• Promotion Decisions

• Format - Easel
• Dimension - 11 x 8.5 x 0.06 in.